If trends of recent years are anything to go by, influencers are not only changing the fashion world but are also dominating it like no other field. People are depending more and more on influencers to buy tried and tested products with good reviews. Influencers hold the key to project a successful brand image and companies all over the world are spending whopping sums on getting influencers on board to advertise their products.
Brands are partnering with social content creators on major social platforms like Facebook, Twitter, Pinterest, YouTube, Instagram, and others to reach fans and answer their queries related to products they want to buy.
Some reasons which have contributed in making fashion industry one of the biggest verticals to use influencer marketingare: fashion is one of the most popular subjects on social media, Fashion is universal, everyone wants to look good and express themselves through fashion, and fashion deals with visuals and attracts lot of attention on social media.
Using influencers to reach audience is not only about reach but has various aspects, such as:
- Influencers help brands reach targeted audience as they have a dedicated fan base and their followers trust them.
- It’s difficult for ordinary people to connect with celebrities but they find it quite easy to relate to a real life person. Since influencers are people like us, they have more power to influence a person’s buying habits.
- Celebrities are paid to endorse products and while it was affective a few years ago, people now look for opinions and experiences of everyday people to guide themselves and get inspired.
Influencers are future celebrities and indeed many have already become one. It is time for brands to look more attentively at this aspect of brand advertising and engage with social content creators and influencers.